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Nourish® magazine grows market reach via Woolworths

Blitz Publications announces its nourish® Magazine is moving to a monthly publication - Blitz Publications & Multi-Media Group

Melbourne, 25th May, 2016: Blitz Publications and Multimedia Group (BPMG) has notched up another win for its popular food magazine, nourish®, with supermarket giant Woolworths announcing a dramatic increase in ranging for the title across its Australian newsstands. The resulting extension of the nourish® brand’s reach coincides with the magazine’s recent move to a monthly publishing schedule in response to its year-on-year growth since launching in April 2013.

Appealing to a rapidly growing audience of health-conscious foodies and home cooks, nourish® has become the go-to guide for consumers looking to embrace wellness through diet while expanding their culinary horizons. With its mantra of ‘Eat Well, Live Well, Be Well’, nourish®  takes a holistic approach to preparing delicious meals with vitality and sustainability in mind, putting it at the forefront of current gastronomic trends.

With nourish®  having seen substantial increases in distribution through Australia’s leading grocery retailers, Coles and Woolworths, in the past 12 months, BPMG CEO Mr Silvio Morelli said the increased availability of nourish®  would be a win not only for consumers but for supermarkets as well.

“I’m pleased to see that Australia’s biggest supermarket chain has followed Coles in recognising the need for nourish® magazine in all corners of Australia, given the indisputable popularity of health-conscious, gourmet home cooking,” said Morelli. “With our sector of the market experiencing huge growth in recent years, it presents a great opportunity not only for BPMG but also the supermarkets, which have begun to capitalise on those food trends and innovations that nourish® is all about. Major retailers like Woolies are increasingly catering to health-conscious and diet-restricted consumers in their aisles, and with nourish® on so many more shelves, buyers can bag the best advice on how to cook these specialised ingredients at the same checkout.”

Woolworths is set to increase its distribution of nourish®  with the publication’s next issue, due for release on the 16th of June.

Since its inception in 1986, Melbourne-based Blitz Publications & Multi-Media Group has grown into one of Australia’s leading health, wellbeing, fitness and sports lifestyle publishing and multimedia companies. With eight brands across eight media platforms, BPMG reaches more than 3,600,000 passionate and loyal consumers every month.

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