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nourish® magazine distribution up 25% with Woolies win

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Melbourne, 31st October, 2017: Blitz Publications & Multi-Media’s nourish® magazine has dramatically expanded its Australian distribution after Woolworths confirmed it will begin stocking the title in 700 locations nationwide.

Following nourish® magazine's successful run in more than 130 Woolworths stores over the past few years, the supermarket giant has decided to increase the number of Australia-wide stores. The increase in Woolworths stores will mean an increase in the magazine’s total national distribution by a whopping 25 per cent.

“We are overwhelmed with the support Woolworths has shown for nourish® magazine, which began as a passion project of mine five years ago,” Blitz Publications & Multi-Media’s CEO Silvio Morelli said. “We’re wholly aware of the boost in exposure that Woolworths’ faith in the title will bring, I look forward to seeing nourish® on more supermarket shelves across the country. The demand for wholesome, health-conscious cooking has never been greater, and we’re excited about the issues we have planned for 2018.

“Currently our sales through Woolworths stores account for almost 20 per cent of our total sales. With the additional 550 stores this should see our national sales almost double,” Morelli said.

nourish’s rise in recent years correlates with the growing interest in luxe, nutritious food. nourish® magazine defines itself and its ethos as ‘gourmet health’, which centres around health-focused recipes that don’t sacrifice flavour, and the title exclusively publishes features backed up by qualified dietitians, nutritionists and health professionals. Chefs that have contributed to nourish® in recent years range from Jamie Oliver, Louise Keats, Shane Delia, Anjum Anand, Anna Gare, and Luke Nguyen.

Australian foodie icon Maggie Beer appears in the December issue of nourish® alongside biochemist and nutritionist Dr Libby Weaver, and plant-based foodie trendsetter Harriet Birrell.

Since its inception in 1986, Melbourne-based Blitz Publications & Multi-Media Group has grown into one of Australia’s leading health, wellbeing, fitness and sports lifestyle publishing and multimedia companies. With nine brands across eight media platforms, Blitz Publications reaches more than 3,600,000 passionate and loyal readers every month. 

For further information and comment, please contact Ben Stone on (03) 9574 8999 or visit www.naturalhealthmag.com.au/nourish